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The Innovation Diplomacy Program, carried out by the Ministry of Foreign Affairs of Brazil, seeks to break down the stereotypes related to Brazil's image abroad and to showcase a country that is able to generate knowledge, goods and services in sectors on the scientific frontier. The program is supporting the participation of three Brazilian startups at MWC 2024: Yosen (https://yosen.com.br/), Izzie-IT (https://www.izzie-it.com/) and Cosmeticos do Bem (https://www.cosmeticosdobem.com.br/).