26/2/2014, 15:00 - 16:30 - Workshop dome 3
However, people have unique needs and motivations. To provide real value to users, personal data-enabled services must take into account these individual differences rather than delivering mass solutions.
In this interactive workshop we will explore a new approach to designing digital services that requires a shift in thinking from data-centric to people-centric; from big data and aggregated resources to small data and personalised experiences. We will build on findings from our multi-client research initiative that explored people’s experiences around their personal data; and introduce some generative tools we have designed to develop tailored experiences to particular user needs and motivations. You will have hands-on experience using these tools to develop your own offers for personalised experiences.